Integrated Marketing Communication & New Media Certificate of Graduate Study


About the Program

 

The Certificate of Graduate Study in Integrated Marketing Communication and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace. Students who complete the program will learn:

  • How the demand for greater accountability from marketing efforts has intensified and how new media has proliferated;
  • About the concept of integrated marketing communication and how it allows for companies to streamline and make more consistent their public message.

This program also provides those who are already working in the industry with up-to-the-minute professional development strategies and skills in the areas of new media.

 

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Curriculum

Program Code: .COCOG-IMCNM / Major Code: G132

 

The IMC & New Media COGS is a part-time program offered in an accelerated online format. It requires the completion of 9 graduate semester hours (3 courses) which are possible to complete in only 2 to 3 consecutive semesters. The courses that make up the IMC & New Media COGS may also be applied towards Rowan University’s M.A. in Public Relations program or the School Public Relations Certificate program.

 

Coursework

The following courses make up the IMC & New Media Certificate of Graduate Study program. Each course is scheduled in 8 week modules with each week of work starting every Tuesday at 8:00 a.m. and ending every Monday at midnight (Eastern Standard Time). The graduate-level courses listed here are not official and are subject to change. For an official list of available courses please visit the CGCE section tally. Click on the courses below to view available course descriptions.

 

Course Number Course Title Semester Hours
MAPR 01550 Introduction to Communication Research 3
MAPR 01565 IMC and New Media 3
MAPR 06515 Online Public Relations 3

 

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Admission Requirements

 

The following is a list of items required to begin the application process for the IMC & New Media Certificate of Graduate Study program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the CGCE Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • Completed Graduate-level CGCE Application Form. Download the PDF or click here to apply online.
  • $65 (U.S.) non-refundable application fee
  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning
  • Official transcripts from all colleges attended (regardless of number of credits earned)
  • Current professional resume
  • Writing Sample
    • Brochures, flyers, professional statements, and other written and printed works are encouraged; as well as any other materials that have been professionally published.
  • Two letters of recommendation

 

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Start Dates & Application Deadlines

 

Below is a list of IMC & New Media COGS anticipated start dates. The start dates indicated are based on the university calendar or the CGCE schedule. Your actual first day of class will depend on the course sequence which will be provided by a CGCE Enrollment Advisor once you have matriculated in the program.

 

Entry Term & Module Start Date(s) Application Deadline(s)
Fall 2014 – Module 1 08/26/2014 08/01/2014
Spring 2015 – Module 4 03/03/2015 02/01/2015
Summer 2015 – Module 5 05/05/2014 04/01/2015

 

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Tuition & Costs

 

$707 per semester hour
(this rate applies to academic year 2014/2015 and is subject to change)

 

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